The web site and the idea was created by some young people who believe that:

Souvenirs are rather important Image of Armenia and those should be of high quality and taste and should not be expensive

Souvenirs' business can train young people some very important business techniques that can be later used for the development 

Souvenirs' business is De Facto and exporting business which is the best way of investing foreign capitals 

Hand made souvenirs and art works need promotion, development as this is some way preserving the art and culture of the country